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Partner track: Avoiding Local Maximum via New Design and User Testing

There are only so many changes that designers can make to breathe new life into a product. At some point, they'll inevitably hit the Local Maximum or a point at which they have achieved the limit of the current design. The solution? Start over with a new design?

In this practical talk we'll share real-life before and after new design user tests, the importance of including UX from the early stages of development, how to balance end-user and business needs and more.