There are only so many changes that designers can make to breathe new life into a product. At some point, they'll inevitably hit the Local Maximum or a point at which they have achieved the limit of the current design. The solution? Start over with a new design?
In this practical talk we'll share real-life before and after new design user tests, the importance of including UX from the early stages of development, how to balance end-user and business needs and more.