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Creating True Value Using UX

According to the Standish group, most IT-projects fail to deliver true value. Roughly a third are discarded before completion or never used. The top reasons for this, according to statistics, is failure from the business side to be truly engaged and failure to understand the users and their needs - this is often simplified as bad requirements. The core values of UX is to truly understand the problem before we start building solutions and then creating lots of hypothesis and (in)validating them fast. A bit simplified this includes four distinct steps - often called design thinking:

1. Building empathy:

  • understanding the business side - using workshops and interviews
  • understanding users by interviewing them and observing them


2. Defining the problem

  • using models like the user journey
  • working continually with requirements in the form of user stories and various graphic models


3. Ideation

  • starting out with rough paper sketches to explore all possibilities
  • continuing with interactive prototypes using one of the many cheap or free tools available. Like powerpoint/keynote or to mention a few


4. Getting instant feedback using rapid user testing techniques. Yes you can all fairly easily master the basics 

I truly believe that a lot of testers may have a great career combining UX and testing in their roles in a project. Testers are curious of nature and have a lot of the skills needed to become great researchers or user testers. It also may relieve a lot of tension being able to actively participate in the process of understanding the true problem and not only testing the product that is created.